Ariel is the founder of Ariel Publicity and Cyber PR, a New York based digital firm that connects artists to blogs, podcasts, internet radio stations and social media sites.  Over the past 12 years, her firm has represented over 1400 musicians of all genres.  She has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam),CMJ, BMI Music Panel Series, and NARAS.

Cat Cohen and Ariel have been fellow instructors at the Taxi Road Rally. 

You can find out more about Ariel at www.arielpublicity.com, www.bandletter.com, www.myspace.com/arielpublicityny, and www.twitter.com/cyberpr